Summary
As a DesignOps professional, your work holds power—the power to reinforce systemic marginalization, or the power to dismantle it. Spencer Stultz will focus on the intersection of Operations and equity, and explore the power dynamics and cultural norms that can impede true organizational change. In this session, you will: Learn about ways that Design Operations can (unintentionally) enforce harmful dominant cultural standards Explore alternative approaches to Operations that center equity—by examining community-oriented social justice principles that can address institutional failures and foster change Gather tools to enable and empower you to dismantle harmful systems and processes within your own practice
Key Insights
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Everyone in design operations is a designer of systems, policies, and culture, not just of products or visuals.
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Dominant culture is a constructed set of norms and values imposed by the groups in power, not a natural default.
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Characteristics of dominant culture include white supremacy culture, patriarchy, Judeo-Christian norms, individualism, colorism, heteronormativity, ableism, and Eurocentrism.
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Design operations roles hold significant power to either reinforce or dismantle inequitable systems within organizations.
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Freedom Dreaming is a practical, creative framework from the Black radical tradition to envision just systems and spark change.
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Intersectionality helps uncover how multiple marginalized identities compound obstacles within dominant culture.
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Companies are increasingly required to prioritize equity and social justice to attract Gen Z talent and reduce litigation risks.
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Aligning with dominant culture often leads to rewards but marginalizes those who don’t conform, creating exclusion and psychological harm.
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Key reflective questions can help identify dominant culture’s influence, such as who is missing from communities and which harmful behaviors are rewarded.
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Creating space for subcultures to thrive benefits everyone, including those aligned with dominant culture, and leads to healthier organizations.
Notable Quotes
"Freedom Dreaming democratizes the ability to rethink the ways our communities operate."
"Everyone who works within the world of design operations is a designer."
"Dominant culture is not some natural default setting, it’s culture that imposes itself onto a space or group of people."
"If systems are designed to only suit folks with specific identities, your work is reinforcing problematic power dynamics."
"Intersectionality is a lens to understand how dominant culture creates obstacles outside of conventional advocacy."
"Aligning with dominant culture is what gets you rewarded, but it alienates anyone who falls into an other bucket."
"Making space for subculture to thrive is like letting more air and sunlight in, it creates a healthier environment for everyone."
"It is your job to design systems and processes that work for all people."
"White people are not the problem. White supremacy culture is the problem."
"We’re not looking to attack individuals, but to attack these systems."
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