Empowering innovation: The critical role of inclusive product development in the AI era
Summary
Accessibility is about people with disabilities being able to fully participate as producers, contributors, and consumers of the digital world. And so of course that includes participating in the AI innovation boom. Fable’s Accessibility Strategist Amber Knabl will cover the recent innovations and opportunities we’re seeing that improve digital accessibility, and offer insight on how product teams can do better.
Key Insights
-
•
Designing for one person with a disability often creates solutions that benefit many users, including those with situational or temporary limitations.
-
•
Features like captions, dark mode, voice-to-text, and autocomplete originated as accessibility aids but are now widely used by billions.
-
•
Only 19% of surveyed users find existing AI trustworthy, revealing a significant gap in inclusive AI design and data representation.
-
•
AI-driven technologies such as image description apps and data graph interpreters hold promise for accessibility enhancements.
-
•
Bias in AI datasets often excludes people with disabilities, leading to inaccurate representations and diminished trust.
-
•
Inclusive product development requires co-design from the earliest stages, not only feedback after products are built.
-
•
Fable’s Accessible Usability Scale (OZ) adapts traditional usability metrics to better reflect assistive technology user experiences.
-
•
Engaging people with disabilities throughout the product lifecycle boosts team empathy, creativity, and confidence in fixing accessibility issues.
-
•
AI should be treated as a tool within accessibility practice, not as a standalone solution that replaces human input.
-
•
Recruitment of people with disabilities as testers and contributors is essential to creating trustworthy, inclusive AI and digital products.
Notable Quotes
"If implemented correctly, AI could have impressively positive impacts on inclusion and accessibility."
"I found myself sitting in the street as the traffic light turned green, blocked by a non sentient being incapable of understanding the consequences of its actions."
"Design for one extent to many is Microsoft’s inclusive design motto that guides effective accessibility."
"85% of Netflix users opt for captions, showing how accessibility features benefit everyone, not just those with disabilities."
"People with disabilities must be involved as producers, contributors, and consumers throughout the digital creation process."
"AI is currently automating and amplifying human biases that exist in society today."
"You don’t have to wait until an idea is fully baked to get feedback from assistive technology users."
"It’s way more cost effective to catch accessibility issues during the design phase than after shipping a product."
"Fable’s OZ adapts the System Usability Scale to better measure perceived usability for assistive technology users."
"AI should remain a tool, not a standalone solution, in inclusive product development."
Or choose a question:
More Videos
"Scheduling syncs with your Google or Outlook calendar so you only book participants at times that work for you."
Lily Aduana Savannah Hobbs Brittany Rutherford5 Reasons to Bring Your Recruiting in-House (and How To Do It)
March 12, 2021
"Psychological safety is the foundation; without it you get a culture of transaction and silence."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 9, 2022
"You have to know when to raise the bandwidth. If you see 10 plus people commenting in Slack, consider jumping on a video call."
Alastair SimpsonDebunking the Myths of Cross-Disciplinary Collaboration
October 24, 2019
"When we engage people in the planning process, they take ownership of their city."
Ali Jeffery Sheri ChudowHow DesignOps Helped Enable Wall Street to Work Remotely
October 22, 2020
"We got the board to write a check bigger than they’d ever spent because we had clarity on priorities and investment needs."
Harry MaxPriority Zero: Some Things are More Equal than Others
June 9, 2016
"Data is only as good as insights that come out of it and action."
Kristen Honey"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
November 18, 2021
"Slowing down with research can help us move faster overall."
Kristen Guth, Ph.D.Out of the FOG: A Non-traditional Research Approach to Alignment
March 28, 2023
"As a young Black man with long hair entering traditional civic spaces, I had to prove my authority through support from leaders like the mayor."
Justin Entzminger Terrance Smith Tracy M. Colunga Mai-Ling GarciaRisk and Reward: How to Diversify the Field of Civic Innovators and Designers
November 17, 2022
"We created an AI persona called Dreamweaver to answer real-time team capacity and project questions."
Alnie FigueroaThe Future of Design Operations: Transforming Our Craft
September 10, 2025
