Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 2 Intro
Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Theme 2 Intro
Speakers: Bud Caddell
Link:

Summary

In this engaging introduction, the rookie curator from the Roosevelt team warmly welcomes attendees to day two of a design ops conference, emphasizing that no day should be declared best, promoting a culture of appreciation over comparison. As Bria noted, the day centers on design ops at scale, reflecting how the community’s design ops maturity has significantly grown since 2019, with many now having established teams. The curator shares insights from community surveys on key topics like staffing models, metrics, and career ladders, promising honest, vulnerable stories from speakers who will expose their failures and successes alike. Christopher Valerie and Brianna & Christina will unpack role definitions and improving team rituals, Lane will discuss inclusive career ladders, Christian Tiger will dive deep into design ops metrics, and Tony will reveal strategies for knowledge repositories and tagging schemes. The day also includes a session by Susan Sogato on culture’s role in design ops, drawing from her experience in high-profile restaurants. The curator encourages attendees to ask kind, tactical questions and celebrate vulnerability to foster a craft-focused community. The goal is to deliver real-world, practical wisdom where design ops truly meets the organizational ‘rubber’ to drive impact.

Key Insights

  • Design ops teams have matured significantly since 2019, with most organizations now having established practices.

  • Open vulnerability about failures and struggles is crucial for genuine learning in design ops communities.

  • Staffing models in design ops vary widely, including agency models, dedicated staffing, and hybrids.

  • Defining clear roles between designers and developers can avoid typical organizational conflicts.

  • Career ladders focused on inclusivity can help mature the design ops function and empower team members.

  • Design ops metrics are becoming detailed and granular, down to individual roles and spreadsheets.

  • Knowledge repositories with thoughtful tagging schemes enhance design ops insights and efficiency.

  • Culture is a key driver of user and customer success and an essential part of design ops operations.

  • Community engagement and peer sharing enable collective growth and craft mastery in design ops.

  • Practical, tactical questions during talks promote a deeper understanding and actionable takeaways.

Notable Quotes

"No one should compare days. That would just be something a pompous narcissist would do."

"Day two is all about design ops at scale, the maturing and evolution of design ops teams."

"In 2019 and 2020, established design ops teams were incredibly rare; now they’re the number one response."

"I want to know about bruises, lessons learned, not just best practices."

"We’re building a community of craft right now, and craft relies on honesty and vulnerability."

"This is all wheat, no shafts, lessons drenched in hard work and real experience."

"Christopher Valerie will share how a designer and developer can collide without the typical matter-antimatter explosion."

"Susan Sogato will talk about culture as a key driver of customer success and its operational impact."

"Feel free to pelt our speakers with kind but tactical questions about how they got stuff done."

"Celebrate vulnerability. It’s a huge deal to not only share successes but also what was hard and challenging."

George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Dave Malouf
Panel: Design Systems and Documentation
2017 • DesignOps Summit 2017
Gold
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Sam Ladner
How Research Can Drive Strategic Foresight
2022 • Advancing Research 2022
Gold
Bria Alexander
Opening Remarks
2024 • Advancing Research 2021
Gold
Lija Hogan
Contexts of Use: A Framework for Connection
2021 • Civic Design 2021
Gold
Peter Boersma
How to Define and Maintain a DesignOps Roadmap
2023 • DesignOps Summit 2023
Gold
Sarah Williams
A Framework for CX Transformation
2021 • Design at Scale 2021
Gold
Erika Flowers
AI-Readiness: Preparing NASA for a Data-Driven, Agile Future
2025 • Designing with AI 2025
Gold
Stephen Pollard
Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
2017 • DesignOps Summit 2017
Gold
Brennan Hartich
Communicating and Establishing DesignOps as a New Function
2018 • DesignOps Summit 2018
Gold
Lori Muszynski
Keeping Design Weird
2023 • DesignOps Summit 2023
Gold
Liam Thurston
Why Your Design Team Is Quitting, And How To Fix It
2022 • Design at Scale 2022
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community

More Videos

Randolph Duke II

"We all walked away better for it."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020

Corey Nelson

"Build relationships before you need them. You can’t create them when the house is on fire."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Landon Barnes

"Every board member can interpret an NPS score differently depending on their role and responsibilities."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Amy Bucher

"There was a founder who said our job was to coach people to not need us anymore, which is the kind of mindset I wish was more common."

Amy Bucher

Harnessing behavioral science to uncover deeper truths

March 12, 2025

David Sternberg

"When you observe a quantum particle, its possible states collapse to one—just like user intent collapses to action."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Deanna Smith

"Anecdotal feedback from team members helps leaders understand the real impact of change."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Jennifer Strickland

"Work on yourself. Understand your identity and privilege before trying to serve others."

Jennifer Strickland

Adopting a "Design By" Method

December 9, 2021

Rachel Posman

"Trying to do all things well can mean doing all things kind of not so great—specialization became necessary."

Rachel Posman John Calhoun

A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)

November 19, 2020

Gina Mendolia

"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024