Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 2 Intro
Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Theme 2 Intro
Speakers: Bud Caddell
Link:

Summary

In this engaging introduction, the rookie curator from the Roosevelt team warmly welcomes attendees to day two of a design ops conference, emphasizing that no day should be declared best, promoting a culture of appreciation over comparison. As Bria noted, the day centers on design ops at scale, reflecting how the community’s design ops maturity has significantly grown since 2019, with many now having established teams. The curator shares insights from community surveys on key topics like staffing models, metrics, and career ladders, promising honest, vulnerable stories from speakers who will expose their failures and successes alike. Christopher Valerie and Brianna & Christina will unpack role definitions and improving team rituals, Lane will discuss inclusive career ladders, Christian Tiger will dive deep into design ops metrics, and Tony will reveal strategies for knowledge repositories and tagging schemes. The day also includes a session by Susan Sogato on culture’s role in design ops, drawing from her experience in high-profile restaurants. The curator encourages attendees to ask kind, tactical questions and celebrate vulnerability to foster a craft-focused community. The goal is to deliver real-world, practical wisdom where design ops truly meets the organizational ‘rubber’ to drive impact.

Key Insights

  • Design ops teams have matured significantly since 2019, with most organizations now having established practices.

  • Open vulnerability about failures and struggles is crucial for genuine learning in design ops communities.

  • Staffing models in design ops vary widely, including agency models, dedicated staffing, and hybrids.

  • Defining clear roles between designers and developers can avoid typical organizational conflicts.

  • Career ladders focused on inclusivity can help mature the design ops function and empower team members.

  • Design ops metrics are becoming detailed and granular, down to individual roles and spreadsheets.

  • Knowledge repositories with thoughtful tagging schemes enhance design ops insights and efficiency.

  • Culture is a key driver of user and customer success and an essential part of design ops operations.

  • Community engagement and peer sharing enable collective growth and craft mastery in design ops.

  • Practical, tactical questions during talks promote a deeper understanding and actionable takeaways.

Notable Quotes

"No one should compare days. That would just be something a pompous narcissist would do."

"Day two is all about design ops at scale, the maturing and evolution of design ops teams."

"In 2019 and 2020, established design ops teams were incredibly rare; now they’re the number one response."

"I want to know about bruises, lessons learned, not just best practices."

"We’re building a community of craft right now, and craft relies on honesty and vulnerability."

"This is all wheat, no shafts, lessons drenched in hard work and real experience."

"Christopher Valerie will share how a designer and developer can collide without the typical matter-antimatter explosion."

"Susan Sogato will talk about culture as a key driver of customer success and its operational impact."

"Feel free to pelt our speakers with kind but tactical questions about how they got stuff done."

"Celebrate vulnerability. It’s a huge deal to not only share successes but also what was hard and challenging."

Ask the Rosenbot
Mary-Lynne Williams
Exit Interview #4: From Product Design Leadership to Sound Healing
2026 • Rosenfeld Community
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Andrea Gallagher
The Problem Space
2019 • Advancing Research Community
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Billy Carlson
Tips to Utilize Wireframes to Tell an Effective Product Story
2023 • Enterprise UX 2023
Gold
Rachel Posman
"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
2024 • DesignOps Summit 2024
Gold
Lori Muszynski
Keeping Design Weird
2023 • DesignOps Summit 2023
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Emily Williams
When UX Research and Institutional Racism Collide: A Case Study
2021 • Advancing Research 2021
Gold
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
Gold
Prabhas Pokharel
Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling
2022 • Advancing Research 2022
Gold
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold

More Videos

Aaron Stienstra

"We have the responsibility to redistribute our power and include those who have a stake in the work we do."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021

John Donmoyer

"If you never want to fully embed yourself in engineering, that’s fine too — you don’t have to show anyone the code you generate."

John Donmoyer

Shipping your code generation experiments to production

June 11, 2025

Sheryl Cababa

"The organization’s website structure often mirrors its internal organizational structure and decision-making."

Sheryl Cababa Alexis Oh

Thinking in systems to address climate with Sheryl Cababa

June 12, 2024

Ariel Kennan

"We’re creating a design committee that will help coach our agency colleagues on scopes of work and the design process."

Ariel Kennan

Building a Design Culture

June 9, 2017

Ignacio Martinez

"We’ve had to retire the studio development category because it wasn’t prioritized due to project work demands."

Ignacio Martinez

Fair and Effective Designer Evaluation

September 25, 2024

Dave Hora

"Sometimes hidden blockers come from power structures that prefer things stay the way they are."

Dave Hora

Advice for Establishing Research

December 8, 2022

Dr. Jamika D. Burge

"At the current rate, it will be 130 years before we reach global gender equality in political power."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices

September 15, 2022

James Rampton

"Car owners actually keep their cars longer now because they get new features and UI updates over the years remotely."

James Rampton

The Basics of Automotive UX & Why Phones Are a Part of That Future

July 25, 2024

Kristin Wisnewski

"You can't just jump to the top of the pyramid like Maslow’s hierarchy—you have to consider all the underlying layers supporting the experience."

Kristin Wisnewski

Measuring What Matters

October 23, 2019