Summary
Most products work, but only a few are loved. When people love a product, they return to it, forgive it, and champion it. Usability gets people in. Joy keeps them smiling, but love makes them stay. And yet we rarely talk much about the softer aspects like love, joy, and other emotions in design, leadership, and business. This is an invitation to design with warmth, so what we build is not just used, but loved.
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