Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Unmasking Design Leadership: Navigating leadership without neglecting ourselves
Summary
What kind of leader are you — really? Many of us wrestle with being the right kind of leader — for our teams, our organizations, and for ourselves. Over the years, Martina, Jose, and Jason have explored the many faces and shapes of design leadership: the archetypes, the attitudes, and the patterns of behavior that shape teams — for better or worse. Join us for an interactive Rosenverse session where we’ll unpack what positive design leadership looks like in practice. You’ll get a chance to reflect on your own leadership style (and maybe recognize a few familiar archetypes), share stories with peers, and explore how to find a balance between leading others and staying true to yourself. Come ready to listen, laugh, and maybe even unmask a few of your own leadership habits along the way.
Key Insights
-
•
Six negative leadership archetypes define damaging patterns that many design leaders unintentionally exhibit.
-
•
The Directive Disruptor archetype damages culture by ignoring context and imposing a rigid approach.
-
•
Protective Parent leaders overly shield their team but disempower individual growth.
-
•
Solo Solver leaders prioritize personal relationships over team advocacy, undermining team culture.
-
•
Academic Purists adhere rigidly to tested methods, stifling flexibility and innovation in teams.
-
•
Omni Oppressors attempt to control everything, causing micromanagement and low autonomy.
-
•
Mask Manipulators use emotional manipulation disguised as care, eroding trust and safety.
-
•
Leadership Functions tool helps leaders map where they spend time, what they enjoy, and their confidence across eight dimensions.
-
•
Leadership Dichotomies frames leadership style as spectrums rather than fixed categories, promoting self-awareness and adaptability.
-
•
Reflection and dialogue about leadership styles can surface mismatched expectations and open opportunities for growth and team empowerment.
Notable Quotes
"When we first thought about this topic, we quickly realized we needed to point the finger at ourselves because we've exhibited some of these behaviors."
"Directive Disruptors plow through organizations without listening, causing alienation and low morale."
"Protective Parent leaders hold the umbrella for the team but limit their growth by taking on too much themselves."
"Solo Solver leaders don’t advocate for their team and delegate culture building to others."
"Academic Purists believe one size fits all, ignoring context and stifling innovation."
"Omni Oppressors try to do everything, resulting in micromanagement and harming organizational culture."
"Mask Manipulators appear caring but use guilt and emotional pressure, killing trust and psychological safety."
"The Leadership Functions chart helps reflect on where you spend time, what you enjoy, and where you feel confident."
"Leadership Dichotomies are not opposites but spectrums where leaders find their dominant position and comfort range."
"Many leaders don’t have time to pause and reflect, but that reflection is critical for understanding the full picture of their leadership."
Or choose a question:
More Videos
"Success was often about personal relationships; having the right data wasn’t enough without the right connections."
Mac SmithMeasuring Up: Using Product Research for Organizational Impact
March 12, 2021
"The only time you get to build design ops at the same time as the organization structure is like in startups, but they’re so chaotic you don’t get to enjoy it."
Dan WillisFilling the Void
November 7, 2018
"Our mission is to support the methods and processes devoted to producing high quality design."
Jilanna WilsonDistributed DesignOps Management
February 26, 2019
"If accessibility is buried three levels deep in a checklist, it’s going to get missed."
Samuel ProulxFrom Standards to Innovation: Why Inclusive Design Wins
November 19, 2025
"It's kind of like the Wild West in terms of educational opportunities for UX research."
Joseph Williams Nepani Birondo Matt Readman Allison NgoUnlocking impact and influence through inclusive hiring in research
December 16, 2021
"AI can be a great partner to humans if trained with fair and complete data, but we must be careful not to ship biased systems."
April ReaganLook, Think, Act: The Futures-Smart Design Organization
October 1, 2021
"I liken that to a play: there’s acts, a cast of characters, and this inter-character drama."
Shazia Ali Bruce Gillespie Joyce Lee Andy WarrCommunication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
August 21, 2024
"HITS is not a replacement for researchers but an augmentation to scale their expertise across the organization."
Matt DuignanHITS, Microsoft's internal human insight system: From research library to living body of knowledge
July 16, 2019
"Repository to me has a connotation of a place where stuff goes to sit and collect dust."
Matt DuignanAtomizing Research: Trend or Trap
March 30, 2020
