Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Capturing Deep Insights
Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Capturing Deep Insights
Speakers: Tony Turner
Link:

Summary

This session is focused on developing an understanding of how knowledge repositories can lead to deep insights in businesses large and small. It will explore the problem space and present strategies for overcoming those problems. Some example problems knowledge repositories can solve are: missing out on valuable information that can be useful across the company due to silos; repeating research that has been conducted already and inconsistency in research reporting.

Key Insights

  • Longitudinal research captures user experience changes over time.

  • Connecting research findings helps discover insights across methodologies.

  • Bridging insights from unrelated studies can foster innovative solutions.

  • Effective communication across silos enhances knowledge sharing within companies.

  • A structured taxonomy is crucial for tagging research findings.

  • A knowledge repository aids in storytelling and building empathy for end users.

  • Facilitating discussions based on repository data inspires collaborative innovation.

  • Proper organization of research data supports stakeholder decision-making.

  • Using a repository can accelerate employee onboarding processes.

  • Cross-product and cross-channel experiences yield valuable insights.

Notable Quotes

"Capturing how people are experiencing something over time can reveal differences based on their familiarity with a tool."

"From a design perspective, it’s important to see relationships between interviews and usability studies."

"You can find relationships quickly using a knowledge repository."

"A knowledge repository can help connect different research findings across time and personas."

"It’s essential to have some kind of governance to ensure consistency in tagging."

"A knowledge repository enables serendipity in exploring insights and innovations."

"We can use a knowledge repository to share nuances of a product and get up to speed."

"Communicating findings effectively depends on how organized the repository is."

"Understanding user interactions across different products is critical for seamless experiences."

"The ease of ingesting and pulling data from the repository was key to our pilot's success."

More Videos

Sheryl Cababa

"We should design with a perspective of 'seven generations' in mind."

Sheryl Cababa Alexis Oh

Thinking in systems to address climate with Sheryl Cababa

June 12, 2024

Louis Rosenfeld

"There's a lot happening that we feel we can be a part of."

Louis Rosenfeld Billy Carlson Jon Fukuda Maria Taylor

How AI will Change DesignOps Tooling

October 3, 2023

Kelly Dern

"Make sure your prompts have constraints; otherwise, you will get unrefined ideas."

Kelly Dern

AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process

October 3, 2023

Ariel Kennan

"Skill-building is essential for navigating complexities in Civic design."

Ariel Kennan

Theme Two Intro

November 17, 2022

Dave Malouf

"Design Ops is like a nebula trying to become a star; we still have a long way to go."

Dave Malouf Meredith Black Farid Sabitov

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)

February 17, 2022

Sarah Rink

"The whole idea of reach enhances our ability to connect with participants remotely."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Sam Proulx

"Mobile accessibility can actually be easier for developers and designers than desktop accessibility."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

September 8, 2022

Wyatt Hayman

"Our panels have allowed researchers to engage with non-English speakers quickly and effectively."

Wyatt Hayman

Global Research Panels

August 8, 2020

Elizabeth Churchill

"We observed how cultural practices impact technology uptake."

Elizabeth Churchill

Exploring Cadence: You, Your Team, and Your Enterprise

June 8, 2017