Summary
Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.
Key Insights
-
•
Many everyday features like dark mode, voice assistance, and captions began as accessibility innovations designed for people with disabilities.
-
•
Accessibility should be understood broadly to include permanent, temporary, and situational disabilities, including the effects of aging.
-
•
One in five people currently live with a disability, making accessibility a concern for a significant portion of users.
-
•
Common myths hold that new design paradigms or complicated systems can't be made accessible, but history proves otherwise.
-
•
Accessibility requires flexible, customizable designs rather than simplified, limited versions to serve diverse user needs.
-
•
Designing for edge cases in accessibility often results in better experiences for the majority of users as well.
-
•
Diverse teams are essential to understanding a wide range of needs and creating inclusive, innovative products.
-
•
Accessibility is not a checklist but a continuous journey involving real user feedback and iterative improvements.
-
•
Retrofitting accessibility late in product development is costly and difficult; early integration yields better outcomes.
-
•
Providing accessible, easy-to-use feedback channels for customers with disabilities is critical to discovering usability barriers.
Notable Quotes
"Everyone already uses accessibility features whether you have a disability or not."
"Accessibility features like voice assistants and captions make the world better for everyone, not just people with disabilities."
"Disability isn't rare; one in five people have a disability right now."
"Accessibility requires flexible designs, not limited or simplified ones."
"When you design for the edges, you get the middle for free."
"It is very easy to tick all the accessibility checkboxes and still have a poor, ugly, and unhelpful product."
"Retrofitting accessibility at a later date is difficult, costly, and demoralizing."
"Accessibility is not a single project, it’s a journey that requires continuous iteration and improvement."
"Diverse teams build diverse products that work for more people."
"If your company has customers with disabilities but no way to collect their feedback, you’re missing critical insights."
Or choose a question:
More Videos
"No two re-platforming journeys are exactly the same, and there isn't one single formula that works every time."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"The Homeowner Playbook helped align teams across product, marketing, and operations by giving everyone a shared research fact understanding."
Katie HansenFinding the unknown in the known: Harnessing meta-analysis and literature review
March 12, 2025
"Design impact doesn’t exist separate from the work with others – it’s part of the initiative's success."
Peter MerholzThe Trials and Tribulations of Directors of UX
July 13, 2023
"Connecting the repository to Slack and building an AI bot to answer questions fascinates users and drives usage."
Maria Rosala Shivanjali M.Research Repositories
March 12, 2026
"Our bodies profoundly influence the way that we think about ourselves, others, the world, and everything in it."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"Tomorrow of design ops belongs to those who lead with foresight into designs and designers future, to stay human and resilient."
Ebru NamaldiDesigning the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
September 11, 2025
"We built an equity learning community with 25 virtual sessions, 4 interagency roundtables, and one-on-one consultations with 37 agencies."
Aaron Stienstra Lashanda HodgeLeveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
December 8, 2021
"Our mantra is tools, not rules. Make it easier for people to do their jobs and they’ll use the design system."
Dave Malouf Amy ThibodeauPanel: Design Systems and Documentation
November 7, 2017
"A model is a simplified representation of a system, whether in math or UX."
Scott PlewesWhy Isn't Your UX Approach Going Viral?: A Mathematical Model
March 28, 2023