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Shared Accountability in Enterprise UX

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Thursday, September 24, 2026 • Shift UX 2026
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Summary

As organizations accelerate product delivery with AI, research can no longer remain a siloed practice responsible for carrying the human perspective alone. Jamika Burge explores how research evolves into a shared organizational capability by distributing accountability across Product, Design, Data, and Engineering. Through practical governance models and enterprise research strategies, she demonstrates how organizations can balance speed with rigor, scale human-centered decision making, and ensure that AI-enabled innovation remains grounded in evidence, ethics, and real human needs.

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