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Summary
From finding our balance between ambiguity, process intensity, scaling efficiency, and velocity to enhancing creativity, innovation, and craft, there’s no shortage of stories we can tell as DesignOps managers. But do we do it well enough? Are we reaching the people that we need to reach with our stories? Jon Fukuda will lead this month's DesignOps Community videoconference through the importance of storytelling in DesignOps and why it matters now, more than ever.
Key Insights
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Storytelling is a powerful tool for connecting with audiences and driving change.
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Personal struggles and vulnerabilities create meaningful connections with the audience.
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Every effective story needs a clear protagonist with relatable challenges.
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Design operations should be recognized as a change leadership function, not just efficiency.
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Storytelling should celebrate collective struggles and create a sense of belonging.
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Resistance to change can be an opportunity for engagement and learning.
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Context is paramount in storytelling; it shapes how ideas are received.
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A strong narrative can inspire collective action towards a shared vision.
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Effective stories balance emotional engagement and factual evidence.
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Simplifying complex ideas into clear messages enhances understanding.
Notable Quotes
"The heart of the storyteller is the heart of the story."
"You won't connect unless you're connected."
"People will forget what you did. They'll forget what you said, but they'll never forget how you made them feel."
"If you want to build a ship, don't drum up people to collect wood."
"Your job is to play the tour guide and help others feel at home in your new world."
"No one wants to hear a story that makes them feel bad."
"Change is the reason we keep paying attention to stories."
"To create tension, build empathy and a shared vision."
"When it comes to resistance, it's actually an opportunity."
"If you're doing proper design ops work, you're an agent of change."
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