Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Storytelling for DesignOps
Summary
From finding our balance between ambiguity, process intensity, scaling efficiency, and velocity to enhancing creativity, innovation, and craft, there’s no shortage of stories we can tell as DesignOps managers. But do we do it well enough? Are we reaching the people that we need to reach with our stories? Jon Fukuda will lead this month's DesignOps Community videoconference through the importance of storytelling in DesignOps and why it matters now, more than ever.
Key Insights
-
•
Storytelling is essential for design ops leaders to effectively drive change and overcome organizational resistance.
-
•
Owning and crafting your own design ops story is crucial to avoid being defined by others' narratives.
-
•
Design ops functions as a disruptive force but must balance disruption with collaboration to succeed.
-
•
Empathy and emotional connection are key to making your audience feel included rather than defensive.
-
•
Strategic narratives thread together multiple stories to present an aspirational future that aligns stakeholders.
-
•
Resistance to change is often rooted in human biochemical responses like fight-or-flight and must be addressed thoughtfully.
-
•
Data and metrics should support the story after emotional buy-in, not lead with facts to avoid skepticism.
-
•
Authenticity and personal vulnerability in storytelling can build trust and unlock organizational change.
-
•
Change leadership requires securing buy-in from people without formal authority through shared purpose and currency beyond money.
-
•
Successful storytelling requires iterative practice, listening, context awareness, and tailoring to your audience’s current mindset.
Notable Quotes
"The heart of the storyteller is actually the heart of the story."
"If you haven’t taken command and control of your story someone else has, and it’s likely not the story you want to be told."
"Design ops is a change leadership function because you have to influence people you often have no formal authority over."
"No one wants to hear a story that makes them feel bad; you have to create a safe environment that offers hope."
"Make your audience the hero in your story to ensure they identify deeply and emotionally."
"You can be right without making others wrong by telling a story that respects their worldview."
"Resistance is real, and it’s tied to our body’s natural protective responses to change."
"The art of storytelling is the ability to talk about difficult subjects in a way that leaves people feeling good."
"Change is the reason we keep paying attention to stories; without it, there is no story."
"You can’t escape existential matters; you need to confront them head on to unleash the power of storytelling."
Or choose a question:
More Videos
"OKRs can sometimes suck the oxygen out of the room if they focus only on bottom-line results, missing process and experience."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022
"The team that comes up with the winning idea leaves the studio with equity and carries the idea forward."
Jeff GothelfInnovation Studios: the Engines of Enterprise Experimentation
May 14, 2015
"We run a two-week cycle now because translations back and forth require more time for quality."
Wyatt HaymanGlobal Research Panels
August 8, 2020
"We balance AI speed with human depth to maximize value without sacrificing empathy or rigor."
Gillian Salerno-Rebic Mark MicheliFrom Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
June 11, 2025
"A big challenge is that a lot of governmental sites are filled with legally correct but totally incomprehensible content."
Yalenka Mariën Marie MervaillieDesigning for Digital Inclusion in the Belgian Government
December 8, 2021
"AI can standardize work, but it's on the designer’s court now to bring humanity, emotion, and originality to the work."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"We finally instead of using the compass and the map we finally were able to build a GPS."
Benjamin RealMaturity Models: A Core Tool for Creating a DesignOps Strategy
October 1, 2021
"You need thick skin to deal with longstanding institutions who are skeptical because they've seen many projects come and go."
Magdalena ZadaraZero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late
November 16, 2022
"A great design solution for a poorly defined problem is infinitely worse than an average solution applied to a well-defined problem."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
