Patrizia Bertini
Managing Partner, Euler Associates Ltd.
Patrizia has developed her approach to Design and DesignOps through 20+ years of international experience in usability, accessibility, web design, design management and user research. With a background in academic and industrial research leading international teams, Patrizia has been known for her pioneering work in web accessibility, design facilitation with LEGO Serious Play, and co-creation.
Rosenverse talks by Patrizia:
" AI is not a tool. AI has agency. AI makes decisions that impact people's lives. "
Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation
December 11, 2025
" The accessibility expert was simply lost into shouting, we must be accessible without creating a strategy. "
The (r)evolution of designOps: It’s Time to Think (really) BIG
September 11, 2025
" If design ops only serves designers, it risks silos; instead it must apply design thinking across R&D and product teams - Patrizia. "
Charting the future of DesignOps: A community workshop
April 18, 2024
" Without data, we are just a person with an opinion — you can’t measure performance or impact without data. "
DesignOps + KPIs = Measure your Impact!
January 8, 2024
" We have immature teams where design is still seen as aesthetic rather than strategic experience functionality. "
Pushing DesignOps’ Influence into New Global Markets
September 9, 2022
" The future is now, it’s just not evenly distributed. "
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
April 28, 2022
