Maria Rosala
Director of Research, Nielsen Norman Group
Maria is the Director of Research at Nielsen Norman Group. With over a decade of experience leading research for digital products and services, she helps organizations understand user needs, reduce risk in decision-making, and build research practices that scale. At NN/G, Maria leads research efforts, consults for product teams across industries, and teaches UX professionals around the world.
Maria’s work frequently explores how emerging technologies are changing research practices. Through her research, writing, and the courses she develops and teaches, she has advanced practical approaches to discovery, qualitative data analysis, and research operations. Maria is known for transforming thorny research topics into clear, repeatable practices that teams can apply in the real world.
Rosenverse talks by Maria:
" AI is a tool. It can be as powerful as the person who is wielding that tool. "
AI-Assisted Qualitative Analysis: What to Automate and What to Own
June 5, 2026
" To motivate people to populate the repository, be annoyingly persistent and sometimes create the template for them. "
Research Repositories
March 12, 2026
