Maria Rosala
Director of Research, Nielsen Norman Group
Maria is the Director of Research at Nielsen Norman Group. With over a decade of experience leading research for digital products and services, she helps organizations understand user needs, reduce risk in decision-making, and build research practices that scale. At NN/G, Maria leads research efforts, consults for product teams across industries, and teaches UX professionals around the world.
Maria’s work frequently explores how emerging technologies are changing research practices. Through her research, writing, and the courses she develops and teaches, she has advanced practical approaches to discovery, qualitative data analysis, and research operations. Maria is known for transforming thorny research topics into clear, repeatable practices that teams can apply in the real world.
Rosenverse talks by Maria:
" AI doesn’t feel surprise or curiosity, but humans do, and that’s a unique strength in analysis. "
AI-Assisted Qualitative Analysis: What to Automate and What to Own
June 5, 2026
" You cannot just put this 5% of users did not want this without knowing why or where this insight came from. "
Research Repositories
March 12, 2026
