Summary
Qualitative analysis is about more than summarizing common trends in your data. It’s about prioritizing and explaining what’s important, and that requires getting familiar with your data and thinking hard about what you're seeing. AI can support that process, but it can also short-circuit the thinking you need to do if you're not careful. In this session, we'll look at what qualitative analysis actually involves, where AI genuinely helps, and where skipping the process costs you. You'll come away with a practical sense of how to use AI as an accelerant and thought partner while maintaining control of the work.
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