Purvi Shah
Senior Vice President of User Experience, Visa
Purvi Shah is currently the Senior Vice President of User Experience at Visa. In this role, Purvi is responsible for overseeing the design discipline that Target is positioning as AI's essential counterweight — ensuring that faster, smarter systems still translate into experiences that feel, in the company's words, "distinctly Target." Prior to this, Purvi established the operating model for and led the client-facing consultative design practice at the Visa Innovation Studio in NY. Purvi is a former startup founder, product owner, and design consultant, with a diverse background that enables her to flex into the multi-faceted needs of global enterprises as well as client businesses at every stage.
