Veevi Rosenstein
Director, Experience Research, Zendesk
As Director of User Experience Research at Zendesk, Aviva “Veevi” Rosenstein contributes to design and development of a powerful, flexible customer service and engagement platform that serves over 200,000 customers in 160 countries.
Veevi Rosenstein began researching how people use Web and mobile technologies while earning her PhD at the University of Texas. By 2005, she was creating and sharing techniques for conducting user research in Agile development contexts. As a manager and director, she has created high performing UX research teams and programs at cloud companies including Yahoo Media, DocuSign, and Salesforce, delivering insights at enterprise scale.
Veevi’s passion is to help organizations better understand and empathize with the people who buy and use their technologies, inspiring those teams to design, build and launch great user experiences.
Rosenverse talks by Veevi:
" Sometimes it might be seen as something that is not necessary because our end users are practically colleagues, not actually paying customers. "
Theme 2: Discussion
January 8, 2024
" The proof of concept actually worked, but it had to be coded as an internal application, and somebody would have to maintain the tool. "
Building for Scale: Creating the Zendesk UX Research Practice
January 8, 2024
