Veevi Rosenstein
Director, Experience Research, Zendesk
As Director of User Experience Research at Zendesk, Aviva “Veevi” Rosenstein contributes to design and development of a powerful, flexible customer service and engagement platform that serves over 200,000 customers in 160 countries.
Veevi Rosenstein began researching how people use Web and mobile technologies while earning her PhD at the University of Texas. By 2005, she was creating and sharing techniques for conducting user research in Agile development contexts. As a manager and director, she has created high performing UX research teams and programs at cloud companies including Yahoo Media, DocuSign, and Salesforce, delivering insights at enterprise scale.
Veevi’s passion is to help organizations better understand and empathize with the people who buy and use their technologies, inspiring those teams to design, build and launch great user experiences.
Rosenverse talks by Veevi:
" Teams only think about a specific customer obsession persona and lose sight of upstream or downstream effects and other personas. "
Theme 2: Discussion
January 8, 2024
" If you think of research methods as design patterns, the interview is a basic design pattern at the heart of most qualitative research methods. "
Building for Scale: Creating the Zendesk UX Research Practice
January 8, 2024
