Summary
Many designers create visionary artifacts (i.e. prototypes and decks) that generate excitement in the moment but do not make a meaningful impact on strategic planning. Teams that operate without the direction of a vision often have create roadmaps that feel reactive and fragmented. This results in user experiences that lack cohesion. In this talk, Catt Small shares a practical process for crafting a product vision that drives real decisions. You’ll learn how to identify the right moment for vision work, anchor future-state thinking in user and business realities, efficiently validate directional concepts, and translate long-term direction into roadmap-ready milestones. Let’s create vision artifacts that increase confidence, align teams, and shape strategy!
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