Summary
According to a Circana report from October 2024, 71% of US consumers play video games. So why is it that we treat the art and science of game design and development as completely separate from product design? Many of your customers view video games as the ultimate way to spend their time, and the best practices developed there are forged in the fire of a hyper-competitive marketplace. \ In this session, author Cheryl Platz shares her insights as a missing link between the two worlds. She’s worked as design lead for Microsoft’s Azure platform, but she’s also served as UX Director for Riot Games and Scopely’s MARVEL Strike Force in addition to her continuing role as adjunct faculty of video games for Carnegie Mellon University’s Masters of Entertainment Industry Management program. You'll learn about some of the most universally applicable insights from her new Rosenfeld book The Game Development Strategy Guide: Crafting Modern Video Games That Thrive, including the Motivators of Play – a tool for understanding player and customer behavior backed by cognitive psychology and industry research that reveals how expectations have changed deeply in the past decade. You’ll also be introduced to useful concepts around monetization, emergent behavior, and designing for positive large-scale interactions. Isn’t it time to level up your product design skills with a new skill tree?
Upcoming events
Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
Embrace Your Fun Factor: Game Development Best Practices for Product Design
Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline
More Videos
"You must remember this. A kiss is just a kiss. A sigh is just a sigh."
Susan Simon-DanielsWar Stories LIVE! Susan Simon-Daniels
March 30, 2020
"When we started, user-centered design was a relatively new concept to the organization."
Carla Casariego Sarah SpencerDesignOps in Wonderland
October 24, 2019
"A prototype is worth a thousand meetings."
Alnie FigueroaTeamwork: Strategies for Effective Collaboration with Other Program Management Teams
September 8, 2022
"If participants want us to delete a video, we’re going to delete their video, even if legally we don’t have to."
Theresa MarwahHow Atlassian is Operationalizing Respect in Research
February 27, 2020
"Your strengths, even if perceived as weaknesses, can be your superpower."
Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid SabitovConnecting the Ops: Plenary Panel and Closing Circle
September 9, 2022
"The theme is clarity. But really I’m gonna say the theme is you — the 613 people from all over the planet."
Bria Alexander Louis RosenfeldWelcome
September 8, 2022
"Onboarding feels like somebody's holding your hand, even though you're remote, which makes a huge difference."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"You have to keep the injection sites moving because of scar tissue, adding to the body hacking complexity."
Daniel J. RosenbergDigital Medicine Design
September 26, 2019
"You can invite anyone in your family to attend the sponsor sessions for free even if they’re not registered."
Bria AlexanderOpening Remarks
March 28, 2023
