Rosenverse
Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design

Accessible only to conference ticket holders.

Log in Create account

For 90 days after a conference, only paid ticket holders can watch conference videos. After that, all Gold members have access.

If you have purchased recording access and cannot see the video, please contact support.

Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design

Gold
Wednesday, June 10, 2026 • Designing with AI 2026

This video is featured in the AI Conference playlist.

Share the love for this talk
Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design
Speakers: Kritika Sony
Link:

Summary

This case study explores what happens when generative AI moves off the screen and into a physical, walk-up-and-play game. Built by a team of four non-engineers, the project used AI to design and prototype everything from game logic to custom 3D-printed and laser-cut controllers. While AI accelerated early exploration, it repeatedly failed in physical space, where sensor noise, variability, and real players exposed its limits. The case study focuses on how designing for failure, constraints, and recovery ultimately mattered more than making the AI smarter, and what this reveals about trust, responsibility, and design judgment when AI becomes part of a real-world interactive system.

Key Insights

  • AI compresses years of training and enables access to unfamiliar design domains rather than replacing expertise.

  • Providing AI with rich contextual information via voice input improves output relevance significantly compared to short typed prompts.

  • Validating concepts cheaply with basic physical prototypes before investing in hardware avoids wasting resources.

  • AI can generate usable 3D design files and even scripting code to create printable models, accelerating prototyping.

  • Iterative back-and-forth with AI to refine outputs is a critical skill, not a single-prompt solution.

  • AI-generated solutions may work once but can fail in variable real-world conditions, necessitating user testing.

  • Physical hardware design forces more rigorous consideration of edge cases compared to software alone.

  • Tools like Adafruit's Circuit Playground Express enable physical inputs to simulate keyboard presses in software easily.

  • Scaling 3D prints requires adjusting slicer settings manually, a complexity AI cannot yet fully solve.

  • AI opens the door for creators to realize ideas they thought were out of reach, even without formal expertise.

Notable Quotes

"AI is not going to make you an expert but it compresses access to previously inaccessible domains."

"Don’t type with AI, talk to it like a brilliant colleague who knows nothing about your project yet—give it everything."

"Working with AI is a back and forth negotiation, not a vending machine where one prompt gets you the answer."

"The lesson isn’t that AI was wrong, but that you still have to test it against your users."

"I am not a hardware engineer, but I made something requiring those skills because AI gave me access to the doorway."

"In physical design, edge cases are more visible and testing immediately shows you problems you might have missed in software."

"AI can generate 3D models and geometry files, which you can directly import and print after careful checking."

"When scaling up 3D prints, slicer settings have to be adjusted—something AI didn’t help me with."

"A feature that only works some of the time is a feature that fails publicly in a walk-up installation."

"You don’t have to build a game; maybe you want to build a toy for your cat or a lamp—it just has to be yours."

Ask the Rosenbot
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold
Anne Mamaghani
How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
2023 • Advancing Research 2023
Gold
Nidhi Singh Rathore
Embracing participation to unlock deeper truths in commercial research
2025 • Advancing Research 2025
Gold
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold
Feyikemi Akinwolemiwa
Uninvited, Not Unwelcome: What Researchers Bring When Nobody Asked
2026 • Rosenfeld Community
Shipra Kayan
Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
2025 • Designing with AI 2025
Gold
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community
Sohit Karol
Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning
2020 • Advancing Research 2020
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Bryce Benton
[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library
2024 • Designing with AI 2024
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 1: The new product journey
2025 • Rosenfeld Community
Dan Mall
“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
2023 • DesignOps Summit 2023
Gold
Scott Plewes
Why Isn't Your UX Approach Going Viral?: A Mathematical Model
2023 • Advancing Research 2023
Gold
Jon Temple
Panel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement
2026 • Advancing Research 2026
Gold

More Videos

Sam Proulx

"Apple’s strength is the ease of learning, well-documented support, and consistent updates."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

March 27, 2023

Jayne Engle

"We are all multitudes of identities and experiences, far beyond what any screen can show."

Jayne Engle Tanya Chung-Tiam-Fook

Civic Design for the Next Seven Generations—A Discussion on Sacred Civics

August 25, 2022

Daniel J. Rosenberg

"If you don’t trust it, then there’s nothing here."

Daniel J. Rosenberg

Designing with and for Artificial Intelligence

August 11, 2022

Erika Flowers

"The old way is over. It's over."

Erika Flowers

The Handoff is Dead: Design-Led Engineering with AI Agents

March 4, 2026

Liwei Dai

"Our foundational interview, observation, and sense-making skills are evergreen and indispensable in the AI world."

Liwei Dai

The Heart and Brain of the AI Research

March 31, 2020

Sam Ladner

"Users left data trails—data exhaust—that can actually inform and empower them if designed well."

Sam Ladner

Data Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX

June 8, 2016

Amy Marquez

"Find your senior executive ally who understands design and go talk to them first — it works."

Amy Marquez

INVEST: Discussion

June 15, 2018

Jacqui Frey

"If we improve areas of friction on behalf of the design department, people’s ability to achieve goals will increase."

Jacqui Frey

Flow and Superfluidity for Design Orgs

November 7, 2018

Brendan Jarvis

"That night at 11:59 PM the entire nation of New Zealand would move into what was called a level 4 lockdown."

Brendan Jarvis

Framing Tomorrow by Questioning Today

June 8, 2022