Accessible only to conference ticket holders.
Log in Create account
For 90 days after a conference, only paid ticket holders can watch conference videos. After that, all Gold members have access.
If you have purchased recording access and cannot see the video, please contact support.
Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design
Summary
This case study explores what happens when generative AI moves off the screen and into a physical, walk-up-and-play game. Built by a team of four non-engineers, the project used AI to design and prototype everything from game logic to custom 3D-printed and laser-cut controllers. While AI accelerated early exploration, it repeatedly failed in physical space, where sensor noise, variability, and real players exposed its limits. The case study focuses on how designing for failure, constraints, and recovery ultimately mattered more than making the AI smarter, and what this reveals about trust, responsibility, and design judgment when AI becomes part of a real-world interactive system.
Key Insights
-
•
AI compresses years of training and enables access to unfamiliar design domains rather than replacing expertise.
-
•
Providing AI with rich contextual information via voice input improves output relevance significantly compared to short typed prompts.
-
•
Validating concepts cheaply with basic physical prototypes before investing in hardware avoids wasting resources.
-
•
AI can generate usable 3D design files and even scripting code to create printable models, accelerating prototyping.
-
•
Iterative back-and-forth with AI to refine outputs is a critical skill, not a single-prompt solution.
-
•
AI-generated solutions may work once but can fail in variable real-world conditions, necessitating user testing.
-
•
Physical hardware design forces more rigorous consideration of edge cases compared to software alone.
-
•
Tools like Adafruit's Circuit Playground Express enable physical inputs to simulate keyboard presses in software easily.
-
•
Scaling 3D prints requires adjusting slicer settings manually, a complexity AI cannot yet fully solve.
-
•
AI opens the door for creators to realize ideas they thought were out of reach, even without formal expertise.
Notable Quotes
"AI is not going to make you an expert but it compresses access to previously inaccessible domains."
"Don’t type with AI, talk to it like a brilliant colleague who knows nothing about your project yet—give it everything."
"Working with AI is a back and forth negotiation, not a vending machine where one prompt gets you the answer."
"The lesson isn’t that AI was wrong, but that you still have to test it against your users."
"I am not a hardware engineer, but I made something requiring those skills because AI gave me access to the doorway."
"In physical design, edge cases are more visible and testing immediately shows you problems you might have missed in software."
"AI can generate 3D models and geometry files, which you can directly import and print after careful checking."
"When scaling up 3D prints, slicer settings have to be adjusted—something AI didn’t help me with."
"A feature that only works some of the time is a feature that fails publicly in a walk-up installation."
"You don’t have to build a game; maybe you want to build a toy for your cat or a lamp—it just has to be yours."
Or choose a question:
More Videos
"John Calhoun is going to talk to us about reaching our peak and figuring out if we’ve reached our peak and how to find the next one."
Alana WashingtonTheme 3 Intro
October 1, 2021
"We wanted them to see the government not as an old machine, but as people who see themselves as users."
Sofía Delsordo Kassim VeraPublic Policy for Jalisco's Designers to Make Design Matter
December 8, 2021
"Use your risk budget wisely; push back only when it truly matters and you can manage the consequences."
Crystal PhilcoxThe Many Faces of Operations
November 6, 2017
"Screen readers navigate based on the code and semantics, not on visual layout or appearance."
Sam ProulxDesigning For Screen Readers: Understanding the Mental Models and Techniques of Real Users
December 10, 2021
"Most organizations don’t have one research tool, but a mix, so openness and integration are essential."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"Disruptive change is the new normal, coming from every direction — not just technology."
Doug PowellDesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025
"The product leadership really doesn’t see the value in research and they’re thinking about shutting the research team down."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
Joel BranchHumanizing AI: Filling the Gaps with Multi-faceted Research
March 11, 2021
"Alignment inevitably means changing minds."
Katie JohnsonDisrupting generative AI products with just-in-time consumer insights
June 4, 2024