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The Future of DesignOps
Gold
Monday, January 8, 2024 • DesignOps Summit 2020
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The Future of DesignOps
Speakers: Dave Malouf , Adrienne Allnutt , Jon Fukuda and Dominique Ward
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Summary

While Design Operations (DesignOps) is only a few years old as a practice, it is evolving rapidly. As we finish our 4th year at The Summit, we've seen so much change in our community of practice in this short time. So, we want to end this year's Summit with a look beyond. If we are to be resilient what are we being resilient towards. Jon Fukuda (Limina), Dominique Ward (Atlassian), and Adrienne Allnutt (LinkedIn) will share their perspectives on where DesignOps is going and why. Moderated by Dave Malouf (Northwestern Mutual). We will be fielding questions from attendees, too.

Key Insights

  • The future of design operations is multi-faceted, involving strategic, proactive, and service-oriented approaches.

  • Design operations must align closely with business goals to ensure value delivery and prevent organizational failures.

  • A clear understanding of design maturity is crucial for developing and maintaining effective design practices.

  • Collaboration and open communication between design and business teams strengthen mutual understanding and success.

  • Feedback loops and iterative processes are essential for evolving designs and adapting to user needs.

  • Integrating tools and systems can enhance design efficiency and reduce friction in workflows.

  • Empathy remains a central pillar of design; AI cannot fully replicate human understanding and connection.

  • Specialized skills within design teams enhance productivity and community learning.

  • Adopting a mindset focused on resilience allows design teams to thrive in dynamic environments.

  • The importance of fostering a healthy employee experience is key to long-term success in design organizations.

Notable Quotes

"The future will include further specialization of labor within the design organization."

"Design ops can ensure that our business doesn't fail by understanding value delivery and managing resources effectively."

"Experience is crucial for long-term success; businesses fail because they forget about their employees."

"Design operations must adopt a service design mindset to enable resilient design and design operations."

"Creativity and structure go hand in hand; structure doesn't mean rigidity."

"To foster innovation, we need to understand how different tools and teams work together efficiently."

"A focus on outcome leads us to produce work and features that fit our future vision. "

"AI will never fully empathize with human needs in design; our jobs remain vital."

"We should optimize rather than maximize our design operations for better effectiveness."

"Promoting UX within enterprises is not just selling but continuously demonstrating its value to stakeholders."

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