Mark Micheli
Founder and Chief Strategist, Say Do
Mark Micheli is the Founder and Chief Strategist of Say Do, an experience innovation and design strategy firm, where he brings a human-centered problem-solving and storytelling approach to his work with Fortune 500 companies, leveraging his diverse background in investigative journalism, digital marketing, computer science, and design research. Before founding Say Do, Mark co-led Accenture’s Human Insights & Design Research practice for North America, collaborating with c-suite leaders to shape strategies for organizations like Google, Samsung, Warner Bros, and The LEGO Group. He is also a faculty member at the Institute of Design in Chicago and Hope College in Michigan. Additionally, he’s a board advisor at WEVO, a principal design strategist at UIC’s Institute for Healthcare Delivery Design, and a commissioner on the Human Relations Commission for the City of Holland.
Rosenverse talks by Mark:
" We encourage teams to build simulated persona testing into regular rituals—daily, weekly, or quarterly—to continuously refine messaging. "
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
June 11, 2025
" There’s an opportunity to fill in cracks around a research practice and accelerate the work people already do. "
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
June 10, 2025
