Amy Bucher
Author of Engaged
Amy Bucher, Ph.D. is Chief Behavioral Officer at Lirio. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson. Amy is the author of Engaged: Designing for Behavior Change.
Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.
Rosenverse talks by Amy:
" We observed a safety risk on a construction site and that helped open a door to honest stories that people wouldn’t have shared otherwise. "
Harnessing behavioral science to uncover deeper truths
March 12, 2025
" We say yes when teammates are curious to try new methods and run pilots to see what works and what could improve. "
Day 2 Theme Panel
March 12, 2025
