Amy Bucher
Author of Engaged
Amy Bucher, Ph.D. is Chief Behavioral Officer at Lirio. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson. Amy is the author of Engaged: Designing for Behavior Change.
Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.
Rosenverse talks by Amy:
"In healthcare, it's important that we don't just get people to do something one time, but we really get them to pick up a new way of behaving."
Harnessing behavioral science to uncover deeper truths
March 12, 2025
"It's not just about practicing research, but also enabling others in our organizations."
Day 2 Theme Panel
March 12, 2025
