Dave Hoffer
Design Leader
Dave has been a User Experience Designer spanning a 20+ year career working both in-house and at consultancies for such companies as Amazon, McGraw-Hill, Frog Design, and McKinsey & Company. He’s designed experiences for Goldman Sachs, HP, AT&T, Cisco, and Disney at the product, service, and brand levels.
He’s managed and built teams, engaged in digital transformations, and delivered products. He firmly believes in rigorous User Research as the core to any problem to be solved and although not strictly a User Researcher himself, he’s engaged in this level of work throughout his career.
Dave has spoken at conferences, authored numerous articles, and has participated in almost every Rosenfeld Media event since 2020. He’s currently accepting freelance contract work while he writes his book, “Redesign Everything.”
Rosenverse talks by Dave:
" F them if they don’t see your skills or fit; the market is huge with varying needs and companies. "
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
July 16, 2025
" Donuts are delicious, right? Nobody doesn’t like donuts. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
May 21, 2025
" Put yourself in the hiring manager’s shoes; they scan quickly and want to see a fit fast. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
April 3, 2025
" Culture always has inequities built into it, so researchers must be aware of their own positionality and blind spots. "
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
