Dave Hoffer
Design Leader
Dave has been a User Experience Designer spanning a 20+ year career working both in-house and at consultancies for such companies as Amazon, McGraw-Hill, Frog Design, and McKinsey & Company. He’s designed experiences for Goldman Sachs, HP, AT&T, Cisco, and Disney at the product, service, and brand levels.
He’s managed and built teams, engaged in digital transformations, and delivered products. He firmly believes in rigorous User Research as the core to any problem to be solved and although not strictly a User Researcher himself, he’s engaged in this level of work throughout his career.
Dave has spoken at conferences, authored numerous articles, and has participated in almost every Rosenfeld Media event since 2020. He’s currently accepting freelance contract work while he writes his book, “Redesign Everything.”
Rosenverse talks by Dave:
" Synthetic personas created with AI are a horrible substitute for real user research. "
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
July 16, 2025
" Your resume, your portfolio, your body of work should reflect you as a human being. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
May 21, 2025
" Being authentic and sharing what makes you different is what really stands out. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
April 3, 2025
" Giving ChatGPT custom instructions is like training your alien. "
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
