Dave Hoffer
Design Leader
Dave has been a User Experience Designer spanning a 20+ year career working both in-house and at consultancies for such companies as Amazon, McGraw-Hill, Frog Design, and McKinsey & Company. He’s designed experiences for Goldman Sachs, HP, AT&T, Cisco, and Disney at the product, service, and brand levels.
He’s managed and built teams, engaged in digital transformations, and delivered products. He firmly believes in rigorous User Research as the core to any problem to be solved and although not strictly a User Researcher himself, he’s engaged in this level of work throughout his career.
Dave has spoken at conferences, authored numerous articles, and has participated in almost every Rosenfeld Media event since 2020. He’s currently accepting freelance contract work while he writes his book, “Redesign Everything.”
Rosenverse talks by Dave:
" Having a polished, visually rich portfolio is no longer optional given all the available tools. "
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
July 16, 2025
" The introvert’s edge is that they research, plan, and have a strategy for meaningful conversations. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
May 21, 2025
" If you don’t have any work, make some spec work just to show your skills. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
April 3, 2025
" Different UX methodologies should coexist and collaborate like an ecology of practices rather than compete. "
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
