Dave Hoffer
Design Leader
Dave has been a User Experience Designer spanning a 20+ year career working both in-house and at consultancies for such companies as Amazon, McGraw-Hill, Frog Design, and McKinsey & Company. He’s designed experiences for Goldman Sachs, HP, AT&T, Cisco, and Disney at the product, service, and brand levels.
He’s managed and built teams, engaged in digital transformations, and delivered products. He firmly believes in rigorous User Research as the core to any problem to be solved and although not strictly a User Researcher himself, he’s engaged in this level of work throughout his career.
Dave has spoken at conferences, authored numerous articles, and has participated in almost every Rosenfeld Media event since 2020. He’s currently accepting freelance contract work while he writes his book, “Redesign Everything.”
Rosenverse talks by Dave:
" People eat with their eyes before they eat with their mouths — your portfolio must look appealing. "
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
July 16, 2025
" The introvert’s edge is that they research, plan, and have a strategy for meaningful conversations. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
May 21, 2025
" A portfolio is a portfolio piece itself; structure and white space matter as much as content. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
April 3, 2025
" Giving ChatGPT custom instructions is like training your alien. "
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
