Jen Cardello
Senior VP, UX Research and Insights, Fidelity Investments
Jen Cardello has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through democratization and the creation of design measurement, systems, and frameworks.
Rosenverse talks by Jen:
" If we think about accelerating learning velocity, it's about creating specific altitudes of research questions to answer for the organization. "
Curating insight: Strategies for integrating knowledge across research functions
March 11, 2025
" Continuous Discovery runs every two to three weeks with dedicated researchers tied to specific product journeys. "
Learning Velocity—The Insights Speedometer
September 16, 2021
" We cut the claims editing process in half—four pages and 10 steps down to one page and four steps. "
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
