Jen Cardello
Senior VP, UX Research and Insights, Fidelity Investments
Jen Cardello has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through democratization and the creation of design measurement, systems, and frameworks.
Rosenverse talks by Jen:
"We're gonna be building knowledge and collaborating clearly and relationally."
Curating insight: Strategies for integrating knowledge across research functions
March 11, 2025
"Continuous Discovery and Feedback creates a cadence of research that builds on previous insights, creating a richer narrative."
Learning Velocity—The Insights Speedometer
September 16, 2021
"The reality is users aren’t unhappy; they’re trapped in a system."
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
