Jen Cardello
Senior VP, UX Research and Insights, Fidelity Investments
Jen Cardello has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through democratization and the creation of design measurement, systems, and frameworks.
Rosenverse talks by Jen:
"We're gonna be building knowledge and collaborating clearly and relationally."
Curating insight: Strategies for integrating knowledge across research functions
March 11, 2025
"The democratization of research has allowed designers and product owners to participate directly in research, leading to greater insights."
Learning Velocity—The Insights Speedometer
September 16, 2021
"When teams start to feel powerless, they take on bizarre behaviors like cutting corners."
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
