Jen Cardello
Senior VP, UX Research and Insights, Fidelity Investments
Jen Cardello has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through democratization and the creation of design measurement, systems, and frameworks.
Rosenverse talks by Jen:
" There’s a trade-off between rigor and impact, and a semi-embedded model often balances these best. "
Curating insight: Strategies for integrating knowledge across research functions
March 11, 2025
" Democratization is about letting go of some research and enabling teams to learn from customers directly. "
Learning Velocity—The Insights Speedometer
September 16, 2021
" If design doesn’t move the needle, what needle are we even talking about? You have to find that needle. "
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
