Jen Cardello
Senior VP, UX Research and Insights, Fidelity Investments
Jen Cardello has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through democratization and the creation of design measurement, systems, and frameworks.
Rosenverse talks by Jen:
" Storytelling and facilitation are becoming more important than just hard research skills for driving strategic product decisions. "
Curating insight: Strategies for integrating knowledge across research functions
March 11, 2025
" Continuous Discovery runs every two to three weeks with dedicated researchers tied to specific product journeys. "
Learning Velocity—The Insights Speedometer
September 16, 2021
" Redesigning decision making means teams should have the autonomy to recommend pivot, shelve, or proceed earlier. "
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
