Kathleen Asjes
Chief Product Officer (acting), Head of Research & Insights, Dreams
Kathleen leads Research & Insights at Dreams, a Fintech company built on behavioural science that boosts financial wellbeing. She is a Dutch national currently based in Stockholm and has worked with UX research for over a decade. Her main interests are innovation and technology with social impact, always trying to connect the dots between people off- and online.
Besides working at Dreams she also provides user research training and coaching. While teaching, mentoring & breathing research she does not try to learn about users and their behaviour, but mostly makes sure that the product teams themselves gain this knowledge first hand.
