Laura Klein
Author of Build Better Products
About Laura
Laura Klein fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, UX designer, and product manager in Silicon Valley for companies of all sizes. Her books, Build Better Products (Rosenfeld Media, 2016) and UX for Lean Startups (O'Reilly Media, 2013), help teams learn more about their users and apply that knowledge to make products people use and love. She advises early stage startups and consults with companies that want to improve their research, UX, and product development processes. She has a deep and abiding love of business jargon, and her fondest wish is to someday facilitate a synergy or synergize a facilitation. Whichever is easier.
Rosenverse talks by Laura:
" There is a world of difference between what a participant says and what they actually do, and AI misses that completely. "
Human vs. machine: Testing AI’s ability to synthesize and analyze research
March 11, 2026
" You are not the first person to try something like this, and they’re typically not looking forward to the next transformation. "
Unique challenges of innovation in enterprises
April 23, 2020
