Ricardo Martins
Professor and Service designer
Rosenverse talks by Ricardo:
" Conjoint analysis was used by Apple and Samsung to determine the financial value of specific product features. "
Unlocking the power of advanced quantitative methods
March 12, 2025
" When surveys measure attitude but not behavior, it's time to try methods like conjoint analysis that reduce bias. "
Day 2 Theme Panel
March 12, 2025
" Some people lie; that’s why we need to triangulate methods to approach reality. "
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
September 4, 2024