Megan Blocker

" We are doctors, not waiters — we combine data, context, and expertise to create meaningful insights. "

" Research is at a critical moment as relational dynamics between participants, organizations, and researchers shift from linear to plural and relational. "

" When the ground shifts beneath us, we get to decide, do we scramble to regain our footing exactly where we stood before? Or do we take a step in a new direction, explore new terrain, and expand the boundaries of what’s possible? "

" Right sizing research respects communities by matching the scope to what participants can reasonably engage with. "

" If you don’t have researchers to shadow, lean on communities, data scientists, or industry organizations. "

" Without adoption, value is zero. "

" Impact can be about changing the way people talk about the problem and see the customer. "

" Creating personas as a team is more valuable than the persona itself because it creates ownership and empathy. "

" Stakeholder analysis and managing stakeholders is critical in hierarchical cultures to maintain trust. "