Rosenverse

Megan Blocker

Director of User Research, DigitalOcean

Megan founded McKinsey’s design research & insights practice, establishing and growing a team of one to more than 50 researchers, data analysts, and data scientists globally. As part of that transformation, she built the design research talent architecture and established McKinsey’s design research philosophy, operations, and tooling. In addition, Megan is deeply passionate about equity and inclusion. She co-founded McKinsey’s Women in Tech initiative and was a member of the DE&I global leadership team.

In her work as a researcher, Megan combines empathy with data to achieve deep understanding, craft inspirational vision, and deliver actionable insight. As a leader, she makes sense of ambiguity and thrives when building and leading teams where trust, transparency, and clarity of vision encourage risk-taking, innovation, and creativity. Most of all, she loves building something new and scrappy, then strategically operationalizing it for scale. She invests in people, Post-Its, insights, and LEGOs.

Rosenverse talks by Megan:

Megan Blocker

" We are doctors, not waiters — we combine data, context, and expertise to create meaningful insights. "

Positioning insight: Structuring teams, roles and careers for a changing research landscape

March 13, 2025

Megan Blocker

" Research is at a critical moment as relational dynamics between participants, organizations, and researchers shift from linear to plural and relational. "

Redefining the research toolkit: Expanding methodologies for a changing world

March 12, 2025

Megan Blocker

" When the ground shifts beneath us, we get to decide, do we scramble to regain our footing exactly where we stood before? Or do we take a step in a new direction, explore new terrain, and expand the boundaries of what’s possible? "

Theme 2 Intro

March 12, 2025

Megan Blocker

" Right sizing research respects communities by matching the scope to what participants can reasonably engage with. "

Day 2 Theme Panel

March 12, 2025

Megan Blocker

" If you don’t have researchers to shadow, lean on communities, data scientists, or industry organizations. "

Methodologies: Beyond the interview [Advancing Research Community Workshop Series]

September 4, 2024

Megan Blocker

" Without adoption, value is zero. "

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

March 26, 2024

Megan Blocker

" Impact can be about changing the way people talk about the problem and see the customer. "

Panel: Excellence in Impact

March 25, 2024

Megan Blocker

" Creating personas as a team is more valuable than the persona itself because it creates ownership and empathy. "

What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]

November 9, 2023

Megan Blocker

" Stakeholder analysis and managing stakeholders is critical in hierarchical cultures to maintain trust. "

A Selectively Scrappy Approach to ResearchOps

November 8, 2018

Rosenverse People Everyone