Katie Hansen

" Users now bounce between different elements on the page influenced by visually compelling features and keywords — what we call the pinball pattern. "

" Ethics are foundational in experiments since manipulating variables can impact participants' perceptions and emotions. "

" When surveys measure attitude but not behavior, it's time to try methods like conjoint analysis that reduce bias. "

" User interviews are an absolute mainstay of user research practices and likely will always be a core tool. "