Katie Hansen
Senior UX Research Manager, Thumbtack
Katie Hansen is a Senior Research Manager at Thumbtack, where she leads a team of researchers focused on understanding and improving the user experience for homeowners and professionals. Holding a PhD in Social Psychology, Katie excels in translating user insights into strategic business decisions. She is a strong advocate for leveraging both qualitative and quantitative methods to drive comprehensive, data-informed decision-making.
Rosenverse talks by Katie:
" Meta-analysis is like looking at the average Rotten Tomatoes score to get an overall sentiment from many individual reviews. "
Finding the unknown in the known: Harnessing meta-analysis and literature review
March 12, 2025
" Trust is complex, so we measured eight different trust-related outcomes at both the platform and professional level. "
Experimental research: techniques for deep, psychology-driven insights
March 12, 2025
" When surveys measure attitude but not behavior, it's time to try methods like conjoint analysis that reduce bias. "
Day 2 Theme Panel
March 12, 2025
" Some people lie; that’s why we need to triangulate methods to approach reality. "
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
September 4, 2024
