Ari Zelmanow
Head of Experience Research, Core Platform, Twilio
Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover "clues" that enable businesses to:
? Experience predictable growth ? Adapt to unpredictable conditions ?? Mitigate risk to minimize losses ? Move faster than the competition ? Increase value for the business and customers
He currently leads research for Twilio's Core Platform. Previously built and led insights teams @Quantive, @Twitter, @Indeed, and @Panasonic. Before leading insights, solved crimes as a metropolitan police detective at @SLMPD. Believes in truth, justice, the Oxford comma, and NY-style pizza.
Rosenverse talks by Ari:
"Democratization of research should not come at the cost of quality and rigor."
Dark Side of Democratization
October 13, 2023
"We need to explicitly connect research outcomes to what the business cares about: growth, value, adaptability, risk, and speed."
Research Democratization: A Debate
March 29, 2023
