Summary
Greg Petroff, the SVP of Design at Compass & UXR, talks about the Compass mission and how User Research and Design play a crucial role in building a groundbreaking platform for real estate agents.
Key Insights
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User research is essential for meaningful innovation in any organization.
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The shift in technology offers both challenges and opportunities for researchers.
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Understanding the emotional journey of users, particularly in real estate, is crucial.
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Compass focuses on aligning its business model with the success of its users.
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Rapid technological advancements require researchers to be adaptable and innovative.
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Diversity within teams enhances the quality of insights and product development.
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Effective collaboration between design, research, and product teams is vital.
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There is a significant demand for researchers within the rapidly digitizing real estate market.
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Empathy and context-specific understanding are key to designing effective user experiences.
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Companies should prioritize environments that support the growth and professional development of their teams.
Notable Quotes
"Research is a powerful tool for drawing innovation in organizations."
"This conference offers a space to talk about the challenging moment we find ourselves in."
"To be optimistic, we must recognize people working to restore grace and beauty to our world."
"There are opportunities to help make change and influence the direction of technology."
"We need to understand the human-centered aspects of technology advancements."
"We want our solutions to fit users' mental models and be contextually relevant."
"Every individual's journey in real estate is unique and offers a target-rich environment for research."
"We have an aligned incentive with our users—when they succeed, we succeed."
"Our goal is to accelerate personal growth and create valuable career conditions for our team members."
"The real estate industry represents the largest addressable market in business."
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