Jeff Gothelf

" For OKRs to work, incentives have to focus on learning, customer centricity, and evidence-based decision making, not just delivery. "

" Proactive transparency about UX work draws attention and eventually makes people come to you proactively. "

" Innovation is not a spice that you sprinkle on and suddenly magical new things come out. "

" Experimentation pitching must use the language and values of who you're trying to convince in the organization. "