Jeff Gothelf

" If you don’t tell teams what to make, they need a product discovery process to decide what to build. "

" If you put one person across three teams, every day they have to decide who they’re going to piss off. "

" Nordstrom decided that innovation needed to be a corporate value, not a lab value. "

" You have to ask yourself, what's the least amount of work you need to do to get the learning you want from a prototype. "