Jeff Gothelf

" Our goal ultimately is not to deploy a static solution but to make sure humans in the system achieve their goals successfully as often as possible. "

" Proactive transparency about UX work draws attention and eventually makes people come to you proactively. "

" Adobe’s Kickbox is a fantastic professional development tool, but it doesn’t drive new lines of business. "

" Finding allies within an enterprise and demonstrating success is how you get a foothold for experimentation culture. "