Jeff Gothelf
Author of Sense & Respond, Co-founder of Sense & Respond Learning
Rosenverse talks by Jeff:
" For OKRs to work, incentives have to focus on learning, customer centricity, and evidence-based decision making, not just delivery. "
Who does what by how much?
November 20, 2025
" You want to move from ‘make me a thing’ to ‘change customer behavior.’ That’s where the magic is. "
The Intersection of Lean and Design
January 10, 2019
" Disruptive innovation is about changing customer behavior, not shipping features. "
Innovation Studios: the Engines of Enterprise Experimentation
May 14, 2015
" After the payroll app was on the roadmap, folks started asking where's the revenue, and then they wanted to change the direction without experimentation. "
Discussion
May 14, 2015
