Jeff Gothelf

" Managing towards outputs means someone has decided what the solution is going to be and told you to make that thing. "

" If a new regime doesn’t value design, you’re still going to get design, it’s just going to suck. "

" The innovation studio bakes in strategic vision, leadership, funding, and ownership. "

" The developer who refused to run experiments bragged about success, but it was actually a flop once we ran the test properly. "