Jeff Gothelf

" We can’t predict the future; all we can do is make the best guesses based on what we know right now. "

" Calling it Lean UX might have limited its impact because people think UX is just for 'those people'. "

" Innovation labs don’t work because their mission is to be innovative, not necessarily to solve real customer problems. "

" If you're changing workflows in experiments, you need to keep track of impacted teams like call centers to avoid resistance. "