Kelly Goto
Author of Web Design 2.0
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile, and product solutions for clients including Samsung, Hyundai, Sony Ericsson, Nokia, Adobe, and Seiko Epson Japan. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles.
Kelly is past president of the national board of AIGA Center for Brand Experience. She lives in Half Moon Bay with her husband and two daughters.
Rosenverse talks by Kelly:
" I would rather have a product manager do crappy research than have no research at all. "
Voice and influence in an age of noise
March 10, 2026
" There’s nothing more exhilarating than meeting actual customers using your products and services. "
Emotion Economy: Ethnography as Corporate Strategy
May 13, 2015
" When you look at data without training, confirmation bias makes you just find what you already believe. "
Discussion
May 13, 2015
