Lavrans Løvlie
Co-author of Service Design
Lavrans Løvlie is a founder of Livework, a pioneering service design company. In 2018 the Livework Oslo team joined PwC in Norway, where Lavrans today is a Partner leading their Innovation and Design Practice. He has a passion for service innovation, and works across sectors from finance, telco, and mobility to a broad range of public services from culture to healthcare. Lately, he has particularly engaged in solving complex public sector challenges through service design.
Rosenverse talks by Lavrans:
" Customer journeys used to be specialist knowledge, but now they’re a normalized, even commodified, organizational artifact. "
Ask me anything – Authors of Service Design: From Insight to Implementation
November 19, 2025
" People are losing the grasp of the customer experience while UX teams are very strong. "
What is the role of service design in product-led organizations?
December 3, 2024
