Sara Asche Anderson
Senior Director, Customer Experience Design & Research, Best Buy
Sara Asche Anderson leads Experience Design & Research at Best Buy for customer-facing experiences that span strategic initiatives, service design and digital product design. Her focus on understanding people’s needs and designing experiences for them has spanned 20 years within the retail and banking industries. The focus of her current role is on empowering teams, striving for organizational effectiveness and fostering customer-obsessed mindsets – all in service of providing an unmatched customer experience.
Rosenverse talks by Sara:
"Organizations expressing support for design need to provide time and resources for it."
Theme 4: Discussion
January 8, 2024
"When you're looking at whatever measures you use, if you're chasing the outcome but not focusing on the means to get there, it's going to be pretty rough."
Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
January 8, 2024
