Emily Lessard
Co-Founder and Chief Strategy Officer, Bellweather Agency
Emily Lessard is a multi-disciplinary creative leader specializing in branding, marketing, and multi-channel experiences. She is currently Co-Founder and Chief Strategy Officer of Bellweather, an award-winning creative and advertising agency. Recent clients include Brooklyn Bridge Park, Brooklyn Public Library, Everytown for Gun Safety, NYC Pride, NYC Mayor's Office, and Visit Baltimore. Bellweather is proud to be women-and-minority-owned (according to AdAge, only 2% of agencies are female-led and .1% are female-founded.)
Prior to Bellweather, Emily was the Senior Vice President of Creative at NYC & Company, the advertising and marketing agency for New York City. She led the rebrand for across all channels—from look and feel, to voice and imagery—in advertising, digital, and print. She provided the creative strategy for all campaigns and initiatives, including the new Webby-award-winning nycgo.com, the enormously popular “See Your City” brand, and the "All Are Welcome" campaign at NYC airports.
Rosenverse talks by Emily:
" How do we know how to evaluate radical participatory design? Has there been a sustained shift in power? "
Reflect and Chart Forward
December 10, 2021
" No spec work. It’s simply disrespectful to ask small businesses to do unpaid homework. "
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
December 9, 2021
" Design is translation—both technically with H1 tags and in words people understand. "
Perspectives on Civic Design
September 23, 2021
