Steve Portigal
Author of Doorbells, Danger, and Dead Batteries and Interviewing Users
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
Rosenverse talks by Steve:
"The future of user research is not just about profit and growth; it's about making a better world."
Looking Back…to Look Ahead
March 26, 2024
"The pandemic has shown us that focusing on people will ultimately elevate our research practices."
The Future of Research: Bridging the Gaps (Videoconference)
July 29, 2021
"Research is about humans working with other humans."
War Stories LIVE! Q&A-Discussion
March 30, 2020
"The more we share stories of failure, the more we normalize thoughtful consideration of our work."
War Stories LIVE! Steve Portigal
March 30, 2020
"Most executives find it hard to rely just on stories for strategy; they need a scientific perspective."
Discussion
May 13, 2015
