Steve Portigal
Author of Doorbells, Danger, and Dead Batteries and Interviewing Users
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
Rosenverse talks by Steve:
" Corporate capture of research has brought amazing good things but changed the truth to power role. "
Looking Back…to Look Ahead
March 26, 2024
" Research tells stories data alone cannot, helping stakeholders understand customer feelings. "
The Future of Research: Bridging the Gaps
July 29, 2021
" In the moment, it felt really uncomfortable, and I never thought I’d want to share that with anyone. "
War Stories LIVE! Q&A-Discussion
March 30, 2020
" It felt aggressive and angry and I spent the remainder of the interview feeling uncertain about our rapport. "
War Stories LIVE! Steve Portigal
March 30, 2020
" The core of it is really putting yourself in that other person’s shoes—it’s basic but essential empathy. "
Discussion
May 13, 2015
