Steve Portigal
Author of Doorbells, Danger, and Dead Batteries and Interviewing Users
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
Rosenverse talks by Steve:
" Research is complex because we use the term to mean anything and everything. "
Looking Back…to Look Ahead
March 26, 2024
" If we believe we're the only champions of human experience, then we’re not doing the right job. "
The Future of Research: Bridging the Gaps
July 29, 2021
" Someone who thinks a study will run perfectly every time probably isn’t very experienced or realistic. "
War Stories LIVE! Q&A-Discussion
March 30, 2020
" These war stories give you permission slips for your inevitable failures to come. "
War Stories LIVE! Steve Portigal
March 30, 2020
" Building an internal research practice is critical for long-term value and integration of insights. "
Discussion
May 13, 2015
