Steve Portigal
Author of Doorbells, Danger, and Dead Batteries and Interviewing Users
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
Rosenverse talks by Steve:
" The curse of good enough is a real trap that we’re grappling with. "
Looking Back…to Look Ahead
March 26, 2024
" Strategic positioning means research is a decision-making tool, not just a service to requests. "
The Future of Research: Bridging the Gaps
July 29, 2021
" You have to deliberately quiet that noise in your head and focus on humans in a world of humans. "
War Stories LIVE! Q&A-Discussion
March 30, 2020
" It’d be nice if we had someone to blame, but none of these are true. "
War Stories LIVE! Steve Portigal
March 30, 2020
" Both tribes really believe in doing awesome for customers, that’s our common ground. "
Discussion
May 13, 2015
