Rosenverse
Theme 1 Intro

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 1 Intro

Gold
Tuesday, March 10, 2026 • Advancing Research 2026
Share the love for this talk
Theme 1 Intro
Speakers: Jemma Ahmed
Link:

Summary

In this talk, Gem reflects on the challenges faced by the knowledge and product fields amid fast-paced technological, economic, and informational upheaval. Referencing Maggie Gyllenhaal's film The Bride as a metaphor, she highlights how many find themselves in unfamiliar, overwhelming worlds not of their own making. Gem insists that professionals — including researchers, designers, and product thinkers — face a choice: adapt superficially to the noise or stand firm on their core identity as sensemakers and advocates. She emphasizes that small acts of defiance, encapsulated in the phrase 'I would prefer not to,' empower individuals to reclaim agency and clarity. Despite pressures such as the rise of AI, data overload, and organizational shifts, the core essence of this work remains: interpreting information with clarity and advocating for the people behind the data. Gem introduces fellow speakers like Dana, Kurt, Tara, Jared, and Kelly who will expand on these themes including democratization, AI’s impact, and intergenerational dialogue. Ultimately, Gem urges the audience to root themselves in their values and confidently say 'I would prefer not to' as a way to cultivate resilience and purpose in uncertain times.

Key Insights

  • The current knowledge ecosystem is overloaded with signals, mixing opinion with evidence, which demands sharper sensemaking skills.

  • Small, quiet acts of defiance like saying 'I would prefer not to' reclaim personal and professional agency.

  • Core identity as sensemakers and advocates remains stable even as the environment and tools evolve rapidly.

  • The rise of AI and technology introduces new challenges but also underscores the enduring need for human-centered advocacy.

  • Holistic sensemaking, integrating research, design, product, and systems thinking, is increasingly valuable amidst changing organizational roles.

  • Advocating for the human experience behind data is essential and perennial, not a luxury.

  • Facing macroeconomic and technological upheavals requires doubling down on foundational principles, not capitulating to noise.

  • The phrase 'I would prefer not to' symbolizes a thoughtful refusal to surrender values to external pressures.

  • Interdisciplinary skills position professionals to lead adaptation without abandoning core professional identity.

  • Community and shared dialogue, exemplified by upcoming speakers like Dana and Kurt, are key to navigating this moment.

Notable Quotes

"I would prefer not to is the kind of world many of us find ourselves in right now."

"Every time we say, I would prefer not to, we reclaim a little bit of agency."

"Defiance is not loud or theatrical; it is bravery and clarity."

"We are sensemakers. No matter what data we are given, we make sense of it."

"Advocating for human experience is not a luxury. It is essential, and it is perennial."

"Our job is to make sure the people making decisions actually listen."

"The skills we hold are exactly the skills that this moment requires."

"Anchor yourself in what you know to be right and true."

"Holistic sensemaking matters."

"I would prefer not to reduce human understanding to shallow sound bites."

Ask the Rosenbot
Josh Clark
Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)
2025 • Rosenfeld Community
Michael Weir
Mixed Methods and Behavioural Science
2023 • Rosenfeld Community
Uday Gajendar
Theme Four Intro
2023 • Enterprise UX 2023
Gold
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Deanna Washington
Connecting the Ops: Plenary Panel and Closing Circle
2022 • DesignOps Summit 2022
Gold
Benjamin Wiedmaier
Redefining Toolkits: Unbundling to Create a Perfect Match
2025 • Advancing Research 2025
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Anne Mamaghani
How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
2023 • Advancing Research 2023
Gold
Catt Small
Craft a Vision that Actually Gets Shipped
2026 • Rosenfeld Community
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Sarah Fathallah
Lessening the Research Burden on Vulnerable Communities
2020 • Advancing Research 2020
Gold
Benjamin Real
Showing the Value of DesignOps by Not Having a DesignOps Team
2020 • DesignOps Summit 2020
Gold
Sheryl Cababa
Integrating Systems Thinking Into Your Practice as a Designer
2025 • Rosenfeld Community
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold

More Videos

Janelle Estes

"The hardest skill to recruit for is someone who can consult and ask the right questions to uncover what the request really is."

Janelle Estes

UX Research Trends

January 28, 2021

Louis Rosenfeld

"Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic."

Louis Rosenfeld Peter Van Dijck

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Erin Weigel

"Compound effect means good upon good upon good eventually builds to incredibly fast growth."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Mujtaba Hameed

"For many of our tech clients, there’s a demand not just to use AI but to transparently show how and why, to respond to internal scrutiny."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Bram Wessel

"There was a naive belief that just implementing content management systems would automatically make great experiences possible."

Bram Wessel

Enterprise Information Architecture

January 10, 2020

Jay Bustamante

"We are the solution to preventing harmful AI outcomes like Robert's wrongful arrest."

Jay Bustamante

Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation

October 2, 2023

Sean Fitzell

"As we grow, it becomes difficult for everyone to deeply engage with research or remain close to users."

Sean Fitzell Sarah Han Kayla Farrell

Craft of User Research: Building Out Jobs to be Done Maps

March 12, 2021

Rittika Basu

"Helper texts appear when hovering on unfamiliar features, explaining what buttons or controls do."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Julie Norvaisas

"I think curiosity is what brought me into this in the first place and it’s our superpower."

Julie Norvaisas Pert Eilers Mina Jonsson

Back to basics, or start from scratch?

March 12, 2025